When I get into the details of the chocolate craft with people who may not have given it much thought before, one thing that always disillusions them is this: the overwhelming majority of chocolate artisans don’t actually make their own chocolate.
Indeed, making chocolate from scratch is an elaborate process that involves a whole set of specialized machines that roast, crush, sort, grind, blend, and conch, turning the fermented and dried cacao beans into what we think of as chocolate.
When you think about it, it is therefore unrealistic — and wouldn’t make either economical or environmental sense — for every single chocolatier to acquire those machines, the workshop to install them, and the know-how to operate them, and then to source his own beans and process his own chocolate.
This is why a few companies — big ones like Barry Callebaut, smaller ones like Valrhona or La Chocolaterie de l’Opéra — have devoted themselves to this first part of the process. They’re usually refered to as couverturiers: they provide couverture chocolate of varying flavor profiles, origins, cacao content, and format to chocolate artisans, who in turn melt it and use it to create their bonbons de chocolat (chocolate bites garnished with ganache or other fillings), chocolate bars, and miscellaneous chocolate confections.
I’ve always sensed that this wasn’t something chocolatiers rushed to clarify. When you discuss this aspect of their work, some get hazy on the details, not wanting to reveal which couverturiers they work with (although they’re proud to tell you where their hazelnuts and citrus come from), or get defensive, saying, “Well, you don’t expect the baker to mill his own flour, do you?”