I am writing this post from above the clouds, somewhere between Chicago and Seattle*. I am about halfway through my book tour, and because I’m all for sharing the behind-the-scenes details, I thought I would tell you a bit about the life of a touring author.
Media escorts. In each city that I visit, a media escort has been hired to accompany me: this is someone who knows the area well, who has my schedule, and who drives me from one engagement to the next so I don’t have to worry about taxis or driving directions.
This person (man or woman — it’s not that kind of escort) can sometimes act as a food stylist, too, if there is a TV appearance scheduled, and usually makes a point of showing me the sights and sharing little bits of trivia as we drive around, which I really appreciate. I had no idea such a job existed and I don’t know how well it pays, but it strikes me as a rewarding occupation, which allows you to meet engaging authors (present company not included) and attend a variety of events — in any case, the ones I’ve met seemed quite happy.
Schedule. The events listing is really just the tip of the book tour iceberg: in addition to these engagements, the goal of a book tour is also to reach out to the local media — television, radio, or print — and get a chance to spread the word about the book.
You’ve read about my segment on the Today Show, and I am scheduled to appear on KNTV‘s Bay Area Today sometime between 10 and 11am this Thursday Friday, but I’ve also had a chance to visit a few radio studios, which I’ve always found mysterious and cool and fascinating, for some reason, but had never realized were that chilly (note to self: don’t forget the sweater). As for the print media, journalists either choose to attend a booksigning event, or we have a one-on-one conversation that usually takes place in the bar area of my hotel, which makes my life easier.