[Spreadable Gianduja]
It’s all in the packaging, is it not? Because really, if you look at it from an objective stance, this is quite simply, well, Nutella. For about six times the price of regular industrial Nutella, as purchased by yours truly, in a moment of sheer giving-in-to-temptation, at the beauty/home store Résonances.
Ah, yes. But. It is in a tube you see, a nice, toothpaste-like, glittery golden tube with red lettering. And this makes it portable, easily spreadable, perfect for decorating and topping and minute preparations (say, to fill the cavity of a raspberry or to sandwich together small butter cookies) — not to mention the obvious, which involves direct contact between your pursed lips and the end of the tube, and some very rapidly vanishing chocolate hazelnut cream.
It is made by Pastiglie Leone, the 150-year-old Italian company from Turin that makes the renowned Leone pastilles. Just like Nutella (invented by Pietro Ferrero who was from that same city), Gianduioso is the spreadable adaptation of the Piedmontese specialty called Gianduiotto, a melt-in-your-mouth chocolate and hazelnut confection shaped like a tiny bar in a golden wrapper. This also explains the name Gianduioso, as a portmanteau of “Gianduiotto cremoso”.